CLIENT: GREEN FOR ALL
- Development of national online challenge
- Song design and production.
- Music video production in L.A. Oakland & New Bedford, MA.
- Post Production and Marketing Consultation
500K Views – Across Social Platforms
1,000 – New Sign-Ups from CTA
130 – New Volunteers
Green For All needed a dynamic approach to launch their #FuelChange campaign, a movement to increase electric trucks, buses, and cars as a solution to diesel air pollution that kills more people prematurely than car accidents. Our goal was to engage the nation through real stories about the effects of transportation pollution.
We produced an anthem and music video to propel the launch of the #FuelChange campaign. We worked with Green For All to develop an outreach and launch strategy. We designed the song and concept, and worked with talent and partners to engage the community in several video shoots in Los Angeles, Oakland, and New Bedford, MA.
The project featured talent selected from the #FuelChange Challenge, a social media talent search we developed. More than 50 artists submitted nationally, generating hundreds of thousands of impressions even before production commenced. This helped build an audience excited for the final product.