CLIENT: New Bedford Public Schools

CAMPAIGN: #NBTLC (Teaching Learning Connecting)

CHALLENGE

As COVID-19 closed schools and shut down social activity for children, New Bedford Public Schools was looking for a way to bring its community together through virtual means.

PROJECT

We designed, directed, and executed a district-wide content campaign to heal and inspire hope. Creative calls to action through social media amplified the innovative education occurring during the pandemic, and brought talent out from more than 200 teachers, students, and parents.

PROCESS

We built a landing page where the community could upload videos and images, and promoted in coordination with NBPS’ comms team. We produced a song starring middle school student Luis Colon sharing his experiences at home during the pandemic. Utilizing a motion graphic aerial motion graphic approach, we highlighted several schools in short segments, raising school and district-wide pride. The campaign lasted three months including planning and execution.

CLIENT: GREEN FOR ALL

Services Performed:

• Development of national online challenge
• Song design and production.
• Music video production in L.A. Oakland & New Bedford, MA.
• Post Production and Marketing Consultation

CHALLENGE

Green For All needed a dynamic approach to launch their #FuelChange campaign, a movement to increase electric trucks, buses, and cars as a solution to diesel air pollution that kills more people prematurely than car accidents. Our goal was to engage the nation through real stories about the effects of transportation pollution.

PROJECT

We produced an anthem and music video to propel the launch of the #FuelChange campaign.  We worked with Green For All to develop an outreach and launch strategy. We designed the song and concept, and worked with talent and partners to engage the community in several video shoots in Los Angeles, Oakland, and New Bedford, MA.

PROCESS

The project featured talent selected from the #FuelChange Challenge, a social media talent search we developed. More than 50 artists submitted nationally, generating hundreds of thousands of impressions even before production commenced. This helped build an audience excited for the final product.

CLIENT: CITY OF NEW BEDFORD

Services Performed:

• Script Writing
• Filming
• Post Production

CHALLENGE

New Bedford was looking for a creative solution to attract visitors while remaining true to the city’s character and diverse makeup. It was also looking to counter a negative perception of New Bedford with a piece that brought out the beauty of the city.

PROJECT

As a follow up to the first video we produced for the municipality entitled “Being in New Bedford,” local musician Marcus Monteiro adapted the original song by local musician Cedric Josey. Through the music, narration, and images on screen, we aimed to capture New Bedford’s heart and soul.

PROCESS

We filmed at more than 25 local events, restaurants, and venues involving local people and local institutions. The community bought into the project over the course of production, and that buy-in showed during a viral online release.