CLIENT: GREEN FOR ALL
- Development of national online challenge
- Song design and production.
- Music video production in L.A. Oakland & New Bedford, MA.
- Post Production and Marketing Consultation
500K Views – Across Social Platforms
1,000 – New Sign-Ups from CTA
130 – New Volunteers
Green For All needed a dynamic approach to launch their #FuelChange campaign, a movement to increase electric trucks, buses, and cars as a solution to diesel air pollution that kills more people prematurely than car accidents. Our goal was to engage the nation through real stories about the effects of transportation pollution.
We produced an anthem and music video to propel the launch of the #FuelChange campaign. We worked with Green For All to develop an outreach and launch strategy. We designed the song and concept, and worked with talent and partners to engage the community in several video shoots in Los Angeles, Oakland, and New Bedford, MA.
The project featured talent selected from the #FuelChange Challenge, a social media talent search we developed. More than 50 artists submitted nationally, generating hundreds of thousands of impressions even before production commenced. This helped build an audience excited for the final product.
Watch the #FuelChange Anthem
CLIENT: CITY OF NEW BEDFORD
- Script Writing
- Post Production
130K Views – Across Social Platforms
1,100 – Comments
New Bedford was looking for a creative solution to attract visitors while remaining true to the city’s character and diverse makeup. It was also looking to counter a negative perception of New Bedford with a piece that brought out the beauty of the city.
As a follow up to the first video we produced for the municipality entitled “Being in New Bedford,” local musician Marcus Monteiro adapted the original song by local musician Cedric Josey. Through the music, narration, and images on screen, we aimed to capture New Bedford’s heart and soul.
We filmed at more than 25 local events, restaurants, and venues involving local people and local institutions. The community bought into the project over the course of production, and that buy-in showed during a viral online release.