Big Picture Anthems creates high quality, dynamic videos as integral components of campaigns. We work with your community small or large to create inclusive, morale boosting masterpieces. With two decades of experience in youth development, video production, managing complex projects, and moving messages through music, we are seasoned veterans in creating the dynamic media that your organization needs.
We envisioned a glorious anthem to inspire New Bedford youth to take better care of their health, their business and community. New Bedford native and America’s Got Talent semi-finalist Samantha Johnson was brought in to write and record the anthem “We Run This” (with Pride). Casting calls and info sessions were held to involve local youth. We worked with community partners to involve more than 300 young people in the project. Our team, in partnership with Medium Studio, created a youth resource website – werunthisNB.com, where resources were vetted and centralized. We held the launch at the historic Zeiterion Theatre with 500 in attendance, and the youth stars filled the stage. Partnership with New Bedford Guide’s Facebook channel helped the video eclipse 125,000 views and 3,000 social shares through organic reach. Boosted levels of city pride and self confidence were off the charts, and the video remains a go-to engagement tool for New Bedford educators.
Commissioned by Eastern National, in partnership with the National Mall and Memorial Parks in Washington D.C, “The Struggle” is filmed on location at eight different monuments on the National Mall. Hundreds of photos were sourced, scenes were recreated, and weather and other aversions made the production an interesting adventure. The video is a powerful statement about the historical quest for civil and equal rights in the USA made culturally relevant through modern musical techniques and the lens of the songwriter / performers from YAP! “The Struggle” has a 195% higher engagement rate than any other video on the National Mall’s Facebook Page.
The National Park Service reached out to YAP! to create an anthem for their one-hundred year birthday. Big Picture Anthems set out to tell a compelling story of youth experiencing national parks, which resulted in trips to seven national parks in New York, Vermont, New Hampshire and Massachusetts. We designed the “History Machine” van, a star of the video transporting youth from park to park. The video became an integral part of the NPS “Find Your Park” campaign executed by Grey Advertising, and was screened at major NPS Centennial celebration events throughout the nation.