CLIENT: CITY OF NEW BEDFORD
- Script Writing
- Post Production
130K Views – Across Social Platforms
1,100 – Comments
New Bedford was looking for a creative solution to attract visitors while remaining true to the city’s character and diverse makeup. It was also looking to counter a negative perception of New Bedford with a piece that brought out the beauty of the city.
As a follow up to the first video we produced for the municipality entitled “Being in New Bedford,” local musician Marcus Monteiro adapted the original song by local musician Cedric Josey. Through the music, narration, and images on screen, we aimed to capture New Bedford’s heart and soul.
We filmed at more than 25 local events, restaurants, and venues involving local people and local institutions. The community bought into the project over the course of production, and that buy-in showed during a viral online release.