New Bedford was looking for a creative solution to attract visitors while remaining true to the city’s character and diverse makeup. It was also looking to counter a negative perception of New Bedford with a piece that brought out the beauty of the city.
Green For All needed a dynamic approach to launch their #FuelChange campaign, a movement to increase electric trucks, buses, and cars as a solution to diesel air pollution that kills more people prematurely than car accidents. Our goal was to engage the nation through real stories about the effects of transportation pollution.
As COVID-19 closed schools and shut down social activity for children, New Bedford Public Schools was looking for a way to bring its community together through virtual means. We designed and executed a district-wide virtual content campaign to heal and inspire hope.
RESEARCH | GOALS | AUDIENCE ANALYSIS | PARTNERS & INFLUENCERS | LAUNCH PLAN
CALLS FOR PARTICIPATION | OUTREACH & EVENTS | PARTNER ACTIVATION
SCRIPTING & TREATMENT | CAPTURING THE STORY | COMMUNITY FILM SHOOTS
EDITING | MOTION GRAPHICS | REVISIONS | OPTIMIZING FOR PLATFORMS
ONLINE RELEASE | MARKETING | LAUNCH EVENT | EARNED MEDIA | CALL TO ACTION