As COVID-19 closed school buildings, New Bedford Public Schools wanted to show its community’s dedication to Teaching, Learning, and Connecting through creativity, innovation, and hope. We built the infrastructure for a virtual music video campaign, including a landing page , and regular calls for the community to submit videos. More than 200 teachers and students were featured in the video, and it was crucial in building positive morale and bringing the community together. .

We produced this anthem to propel the launch of Green For All’s #FuelChange campaign. We created an online challenge and more than 50 artists from all over the U.S. submitted their verses in hopes to be featured. Led by Director Ben Gilbarg, we shot scenes in Oakland, CA, Los Angeles, CA and New Bedford, MA. In less than 48 hours post-release, the video accumulated more than 500K views, and was shared by several influencers in the political and environmental spaces.. 

We envisioned a glorious anthem to inspire New Bedford youth to take better care of their health, their business and community. New Bedford native and America’s Got Talent semi-finalist Samantha Johnson was brought in to write and record the anthem “We Run This” (with Pride). Casting calls and info sessions were held to involve local youth. We worked with community partners to involve more than 300 young people in the project. Our team, in partnership with Medium Studio, created a youth resource website – werunthisNB.com, where resources were vetted and centralized. We held the launch at the historic Zeiterion Theatre with 500 in attendance, and the youth stars filled the stage. Partnership with New Bedford Guide’s Facebook channel helped the video eclipse 125,000 views and 3,000 social shares through organic reach. Boosted levels of city pride and self confidence were off the charts, and the video remains a go-to engagement tool for New Bedford educators.

Press Coverage about this campaign 

Big Picture Anthems partnered with School Yard Rap to create an all inclusive music video about Black inventors. The upbeat anthem is from the first ever Black History Album, “Ourstory” by Griot B. “Black Made That,” brings to life inventions created by Black American trailblazers that shaped the fabric of our country. We worked with more than 400 students from New Bedford, MA to Richmond, CA, featuring them as young stars of the video. This included a dance choreography program at Carney Academy in NB, MA. We employed a motion graphic approach to accentuate more than 25 Black-made inventions, and invested countless hours of research and development to create an effective tool that educators can utilize during Black History Month and beyond.

For the #STEAMtheStreets Career series, we profiled the Director of Engineering at Pandora, Maira Benjamin. This video is a key component of the #STEAMtheStreets school assembly, presented at schools across the country. Maira’s story of being a Dominican woman from East Oakland, and climbing the ladder in tech. resonates deeply with our youth audiences.

Randy Riggins is an Engineering Manager for Adobe Project 1324. Randy shares his story and his career path in this video. STEAM Powered is a series profiling diverse professionals, and part of #STEAMtheStreets, an initiative to inspire and activate underrepresented youth to pursue STEAM careers. This video was produced in partnership with #YesWeCode, a national initiative to help 100,000 young women and men from underrepresented backgrounds find success in the tech sector.

New Bedford was looking for a creative solution to attract visitors while remaining true to the city’s character and diverse makeup.We filmed at more than 25 local events, restaurants, and venues involving local people and local institutions. The community bought into the project over the course of production, and that buy-in showed during a viral online release. The video has been collectively viewed 130,000+ times and shared 1,600+ times. View our case study on this project for testimonials and more. 

As part of the STEAM the Streets school engagement program, we worked with 6 fifth graders from Carney Academy in New Bedford to write and perform this song to raise awareness about careers in S.T.E.A.M.  These students performed in front of 350 of their peers, bringing them closer to the idea that they CAN be part of the STEAM economy. We produced this video to extend their message to youth everywhere.

We brought together an all star team of six diverse artists to create a powerful anthem for the new Women’s Rights movement. This project included several levels of development, and was filmed on location at three national parks including the site of the first Women’s Rights Convention in Seneca Falls, NY. The film is a resource for education, inspiration, and mobilization, and builds bridges from the past to the present with hard-hitting imagery and intergenerational representation.  

The National Park Service reached out to YAP! to create an anthem for their one-hundred year birthday. Big Picture Anthems set out to tell a compelling story of youth experiencing national parks, which resulted in trips to seven national parks in New York, Vermont, New Hampshire and Massachusetts. We designed the “History Machine” van, a star of the video transporting youth from park to park. The video became an integral part of the NPS “Find Your Park” campaign executed by Grey Advertising, and was screened at major NPS Centennial celebration events throughout the nation.

This fun music video celebrates Latin American inventors, and educates in a culturally relevant manner. The song was created by our partner, Griot B from his new LatinX History Album “Historia,” and is part of the #STEAMtheStreets initiative to inspire the next inventors, engineers, and designers. The video was directed by Ben Gilbarg and filmed with students at Aspire College Preparatory Academy in Richmond, CA.